Lead with Clarity, Presence, and Identity Power

Executive coaching for leaders who are ready to think clearly, decide confidently, and align who they are with how they lead — without burnout, noise, or self-doubt.

Because the higher you go, the more important it becomes to stay grounded in who you are.

Executive Coaching with Jonathan Turpin
Founder of Evergreen Accounting, author of The Identity Stack and Becoming Who the Future Needs, Jonathan offers deep, identity-aligned coaching for leaders ready to grow without distortion or burnout.

As an executive, you’re expected to perform at a high level — think fast, manage people, hold vision, solve complex problems, and lead with confidence. But behind the role, you're still human. And the higher you rise, the fewer safe spaces you have to reflect, recalibrate, and evolve.

Executive coaching provides that space.

At Evergreen, we help senior leaders lead from identity, not just pressure. Our coaching integrates strategic decision-making with personal clarity, emotional resilience, and grounded self-leadership. Whether you're navigating a team crisis, preparing for a transition, or simply feel disconnected from your impact — this is where you realign.

We offer executive coaching in South Africa and globally, with in-person and remote options available.

Who This Is For

This coaching is designed for senior leaders, executives, and decision-makers who want more than performance hacks or motivational cheerleading. You want clarity, alignment, and personal mastery — without the noise.

You’re in the right place if:

• You lead at a high level but feel something inside you isn’t keeping up
• You’re navigating complex decisions, team tension, or leadership transitions
• You often feel isolated — like you can’t fully express what you’re thinking
• You’ve achieved success, but it no longer feels fulfilling or clear
• You want to show up with presence, not just productivity
• You’re ready to evolve how you lead — from a deeper, more sustainable place

Whether you're in a corporate role, leading a division, or managing multiple stakeholders, this coaching supports the human behind the title.

What Makes This Coaching Different

Most executive coaching focuses on surface-level behaviors — time management, delegation, communication tips. Useful, but insufficient. At this level, real change requires deeper work.

We coach at the layer beneath performance: identity.

You don’t just need better habits. You need clarity about who you are now, who you're becoming, and how that identity translates into your leadership presence, decisions, and impact.

What sets this coaching apart:

• We use the Identity Stack to map and realign the invisible layers driving your leadership (beliefs, values, self-image, and more)
• We apply the CRAFT framework to unlock sustainable performance: Creation → Resonance → Alignment → Flow → Transformation
• We integrate mindset, emotion, language, and decision-making — so your leadership becomes effortless, not effortful
• We understand the real-world pressure of leadership — this isn’t abstract theory

The goal isn’t to turn you into someone else. It’s to help you lead from your truest, clearest self — especially under pressure.

What You Can Expect

Every executive brings a unique context — but certain patterns show up again and again. Through this coaching, you can expect tangible outcomes across mindset, behavior, and identity.

Common outcomes include:

• Clarity under pressure — make confident decisions without second-guessing
• Emotional resilience — stay calm, grounded, and present in high-stakes situations
• Stronger leadership identity — align your inner self with your outer leadership style
• Better communication — speak with clarity, authority, and connection
• Reconnection to purpose — rediscover the deeper ‘why’ behind your leadership
• Improved executive presence — show up with power, not performance
• Sustainable focus and energy — lead without burning out or snapping back

This is not about fixing you — it’s about revealing the aligned, capable version of you that’s already present but buried under noise, pressure, and outdated patterns.

How It Works

Our executive coaching process is personalized, discreet, and designed to deliver lasting change — not just temporary motivation. It combines strategic dialogue with deep identity work, grounded in real-world leadership challenges.

The Process:

1. Clarity Audit

We begin with a 90-minute deep dive to map your current challenges, identity drivers, emotional landscape, and leadership goals. This creates a clear picture of what’s misaligned and where your leverage points are.

2. Ongoing Coaching Sessions

We meet twice per month (or weekly by arrangement). Each session integrates tactical priorities with long-range growth — solving immediate issues while building lasting alignment.

3. Between-Session Integration

You’ll receive tailored tools: identity-layer prompts, future-self exercises, emotional integration techniques, and decision-mapping frameworks.

4. Confidential Partnership

Everything shared is private, unfiltered, and judgment-free. This is your space to be real — without politics, posturing, or pressure.

Coaching Packages Available:

• 3-month transformation intensive
• 6-month strategic leadership alignment
• Retainer partnerships for ongoing executive support

We offer coaching and globally via secure video call - on Zoom

Why Clients Choose Evergreen

High-level leaders don’t need more information — they need intelligent reflection, clear feedback, and frameworks that actually shift how they lead. That’s what we do.

At Evergreen, we don’t offer off-the-shelf advice or performance platitudes. We coach from the inside out — using proprietary identity frameworks and real-world experience to help you lead with alignment, calm, and conviction.

Why executives trust us:

• Depth + practicality — we blend emotional intelligence with business logic
• Original frameworks — our Identity Stack and CRAFT model are designed for lasting change
• Confidentiality + trust — this is a private, professional space where you don’t have to perform
• Zero fluff — just clear, intelligent conversations that create movement
• Real results — our clients experience breakthroughs in clarity, presence, and impact

One client described it like this:“It’s not about being told what to do. It’s about finally seeing what’s true — and having the courage to lead from that place.”

Meet Your Coach — Jonathan Turpin

Jonathan is a founder, strategist, and transformation architect who’s coached leaders across industries to navigate identity shifts, reinvention, and conscious leadership. With 20+ years of experience bridging business, psychology, and human systems, his coaching blends intellectual clarity with grounded emotional insight.

He’s the creator of the Identity Stack and author of The Future Self System. His work helps executives build inner alignment, improve decision-making under pressure, and grow into the leader the future requires.

Ready to Lead from Alignment?

You don’t need another strategy session. You need space. Clarity. Alignment.

This is where you stop performing and start leading from the strongest version of who you really are.

Whether you're navigating pressure, preparing for what's next, or simply ready to shed what's no longer working — executive coaching gives you the clarity and tools to move forward, fully aligned.

No obligation. Just a conversation — focused on what’s real, what’s next, and what’s possible.