Reinvent Yourself. Scale With Coherence.
Founder coaching for entrepreneurs who feel the weight of leadership, the chaos of culture, and the need to grow — without losing themselves or their mission.
Why Founder Coaching?
Founders aren’t just building businesses — they’re building themselves.
You are the culture. You are the bottleneck. You are the brand. And when you grow, everything changes.
But no one teaches you how to evolve your identity to keep pace with your business. That's where we come in.
Founder coaching helps you navigate the inner shifts required to scale with clarity, hire wisely, lead without burnout, and stay aligned with the future you're building.
Who This Is For
This coaching is for you if:
- You’re the founder or co-founder of a company — startup, agency, or established business
- You feel like your internal world is stretched or breaking under growth pressure
- You’ve hit a ceiling — not in strategy, but in identity, clarity, or leadership capacity
- You’re struggling to hire or lead people who “get it”
- You want to scale without losing your purpose, culture, or sanity
- You’re ready to evolve into the person your business — and future — truly needs
What Makes Founder Coaching Different?
Unlike executive coaching (which helps leaders navigate systems they don’t control), founder coaching is about transforming the system — starting with you.
Here’s how they differ:
| - | Executive Coaching | Founder Coaching |
|---|---|---|
| Audience | Senior leaders in established roles (corporate or large orgs) | Founders, co-founders, solopreneurs, visionary builders |
| Core Challenge | Navigating leadership pressure, clarity, presence, and alignment within a system they don’t fully control | Reinventing themselves while building something from nothing, or scaling past identity limits |
| Leverage Point | Personal alignment within professional structure (identity ↔ role) | Identity evolution that shapes both self and company culture |
| Pain Patterns | Burnout, indecision, political navigation, loss of clarity | Isolation, hiring missteps, culture distortion, loss of mission |
| Coaching Focus | Inner clarity, emotional resilience, decision-making power | Identity reinvention, cultural installation, vision embodiment |
| Outcome Desired | Clearer, calmer, more congruent leadership | Becoming the person the business (and future) truly needs |
What You Can Expect
Common results include:
- Reconnecting to your vision and purpose (beyond survival mode)
- Upgrading your identity to match the next stage of your business
- Hiring and leading with identity alignment instead of guesswork
- Preventing burnout by offloading internal pressure
- Installing a culture that reflects your real values, not just buzzwords
- Making faster, cleaner decisions with less mental friction
You’re not broken. You’re just growing faster than your current identity can carry.
This is how we bridge that gap — before it costs you everything you’ve built.
How It Works
We follow a structure that’s personalized and deeply effective:
- The Founder Audit
A strategic intake to map your identity layers, team dynamics, and friction points. - Coaching Sessions (Biweekly or Weekly)
Real-time identity work + practical application to hiring, culture, leadership, and mission. - Frameworks + Tools
We use the Identity Stack, CRAFT, and Impossible Goal Protocol to break snapback cycles and build long-range alignment. - Confidential Strategic Space
No hype, no fluff — just clear reflection, deep questions, and structure that holds you steady while you scale.
Why Clients Choose This
- It’s not life coaching with business buzzwords.
- It’s not startup bro advice or mindset hacks.
- It’s deep, grounded identity coaching built by a founder who understands systems, pressure, people, and growth.
Jonathan Turpin is the creator of the Identity Stack and Future Self System, used by leaders and founders across industries to create clarity, coherence, and internal elevation.
He’s built teams, run businesses, burned out, recovered, and rebuilt from the ground up — with structure and signal, not slogans.
Ready to Become the Founder Your Future Demands?
Scaling a business requires more than better systems.
It requires a new identity — one that can lead, build, and hold the next level
No obligation. Just a conversation about who you're becoming — and what’s getting in the way.