Strategic Financial Leadership Without a Full-Time CFO Price Tag

Get a sharp, experienced Finance Director in your corner — part-time, high-impact, and fully aligned with your business goals.

For founders and CEOs who want clarity, cash flow control, and scalable systems.

The Problem

Most growing businesses hit a wall.
The numbers stop making sense. Cash flow gets tight. Costs creep up. Strategic decisions feel risky — and there’s no one on the team who truly owns the financial picture.

You don’t need another bookkeeper.
You need a partner who thinks like a CFO — but without the full-time salary or overhead.


The Solution: What a Fractional CFO Does


A fractional CFO gives you financial clarity, strategic insight, and decision-making support — without the cost of a full-time hire.

You don’t need someone to just generate reports.
You need someone who can interpret the numbers, ask the right questions, and guide you through smart financial decisions that drive growth.

With a Fractional CFO, You Get:

  • ✅ Cash flow forecasting — know what’s coming before it hits
  • ✅ Profitability and pricing analysis — stop guessing, start optimizing
  • ✅ Strategic financial reporting — numbers that actually mean something
  • ✅ Monthly guidance and accountability — not just spreadsheets
  • ✅ Support with funding, costs, and growth planning
  • ✅ Oversight of your financial systems and team (bookkeeper, payroll, etc.)

It’s financial leadership — not just financial admin.

You’ll finally have someone who sees what’s really happening in your business — and helps you fix what matters.

Who This Is For

This service is designed for founders, CEOs, and business owners who are serious about scaling — but know their financial systems aren’t keeping up.

You’re a great fit if:

  • You’ve outgrown basic bookkeeping, but can’t justify a full-time CFO
  • You’re flying blind on cash flow, margins, or true profitability
  • You’re spending too much time chasing numbers or fixing financial fires
  • You want clean reporting, but also smart insight and guidance
  • You’re preparing for growth, investment, or a potential exit
  • You’re building something real — and want your numbers to support it

Whether you're running a consultancy, agency, service business, or scaling startup, a fractional CFO gives you what most growing companies lack: financial confidence.

Why Work With Geraldine Buckton

You don’t just need reports — you need real financial leadership from someone who’s been there.

This service is led by Geraldine Buckton, a seasoned Finance Director with over 20 years of experience in strategic finance, budgeting, cash flow management, and financial operations across multiple industries.

Geraldine brings the kind of clarity, calm, and competence most founders only find in full-time CFOs — but at a fraction of the cost.

Why Geraldine is the right partner:

  • 📊 Experienced Financial Director
    Geraldine has worked across fast-growing businesses and complex finance environments. She brings not just precision — but strategic thinking and practical solutions.
  • 💬 Clear, Human Communication
    No jargon, no spreadsheets thrown over the wall. Geraldine knows how to explain financials in plain language, and how to align with your vision.
  • 🤝 Collaborative, Steady, Strategic
    She doesn't come in to impress — she comes in to support, stabilize, and steer. You get the brain of a CFO with the heart of a team player.
  • 🌍 South African Expertise, Global Standard
    With a deep understanding of local tax and compliance, Geraldine brings you the best of both worlds: grounded local context and high-level strategic thinking.

You’ll be supported by the Evergreen team, with oversight and systems design from founder Jonathan Turpin, ensuring every engagement has the structure, clarity, and strategic depth we’re known for.

Packages & Engagement Options

Every business has unique needs — but the goal is always the same: clarity, control, and smart decisions.
Whether you need hands-on support or strategic oversight, we offer flexible packages that scale with your business.

💼 What’s Typically Included:

  • Monthly financial reporting with real interpretation
  • Cash flow forecasting and management
  • Profitability and margin review
  • Oversight of bookkeeping, payroll, invoicing, and team
  • Budgeting and planning support
  • Systems setup (Dashboards, Xero, integrations)
  • Strategic advice on funding, pricing, and growth

🔹 Engagement Models:

✅ Fractional CFO

Ideal for businesses ready to scale but not ready to hire full-time.
Includes 4–8 hours/month of strategic input, reporting, and team oversight.

✅ Part-Time Finance Director Retainer

1–2 days/month of embedded support — strategy + team accountability + reporting systems.
Perfect for founders wanting regular, senior-level financial insight.

✅ Project-Based Advisory

Fixed-term support for:

  • Cash flow rescue and turnaround
  • System setup and automation
  • Year-end prep and forecasting

💬 Not sure what you need?

We’ll assess your financial systems and team, and recommend the best-fit model for your current stage.

Or book a free call to talk it through. We’ll guide you to the right level of support — no push, no pressure.

Results You Can Count On

When you install strategic financial leadership, everything changes.
You make better decisions. You feel more in control. And the numbers finally start working for you — not against you.

🔎 Some of the outcomes clients have experienced:

  • ✅ Recovered over R3m in hidden cash flow gaps within 3 months
  • ✅ Reduced payment delays by 40% through better systems and follow-up
  • ✅ Cut unnecessary spending by 20% through deep expense review
  • ✅ Gained monthly reporting clarity — no more surprises or last-minute chaos
  • ✅ Prepared successfully for investment and long-term scaling

💬 What clients say:

“Geraldine gave me more financial clarity in two months than I’d had in two years. I no longer avoid the numbers — they’re part of how I lead now.”
— Anonymous Founder, Tech Services Company

“It feels like I have a financial partner now. Someone who gets the details but also understands the big picture.”
— Director, Creative Agency

You don’t have to run your business in the dark.
When the numbers are clear — everything else becomes easier.

Ready to Take Control of Your Numbers?

You don’t need to hire a full-time CFO.
You just need the right partner — someone who understands your business, speaks your language, and helps you make smarter, more strategic decisions every month.

With Geraldine Buckton as your fractional CFO or Finance Director, you’ll finally have a clear view of your cash flow, profit levers, and financial future.

Whether you’re scaling, stabilizing, or preparing for investment — this is where clarity begins.

Let’s find out what’s really happening inside your numbers — and what you can do about it.


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